Spot unmet needs and opportunities, generate and compare ideas, develop a useful vision, and recognize different forms of value. Based primarily on EntreComp: Spotting opportunities, Creativity, Vision, and Valuing ideas.
30 questionsTurn assumptions into evidence through customer discovery, experiments, validation, and clear value propositions. Applies EntreComp competencies to practical market and customer decisions.
30 questionsAI-assisted — how our quizzes are made
Assess consequences, stakeholder impact, long-term sustainability, responsible choices, and trade-offs when creating value. Based on EntreComp's Ethical and sustainable thinking competency.
30 questionsUnderstand and mobilize financial, material, digital, and other resources; reason about costs, cash flow, margins, pricing, break-even, and resource constraints. Based on EntreComp's Mobilising resources and Financial and economic literacy competencies.
30 questionsAssess strengths and limitations, maintain motivation, build confidence through action, and persist intelligently without confusing resilience with blindly continuing a bad strategy. Based on EntreComp's Self-awareness and self-efficacy and Motivation and perseverance competencies.
30 questionsCommunicate ideas clearly, persuade without misleading, negotiate, build useful networks, gain support, and mobilize people and stakeholders. Based primarily on EntreComp's Mobilising others competency.
30 questionsTake initiative, set priorities and goals, plan under constraints, execute experiments, manage projects, and adapt plans as evidence changes. Based on EntreComp's Taking the initiative and Planning and management competencies.
30 questionsMake decisions with incomplete information, identify assumptions, design affordable experiments, distinguish reversible from irreversible choices, and manage downside. Based on EntreComp's Coping with uncertainty, ambiguity and risk competency.
30 questionsCollaborate, divide responsibilities, handle disagreement, negotiate roles and incentives, build teams, and work effectively with partners. Based on EntreComp's Working with others competency.
30 questionsLearn from experiments, customers, successes and failures; use feedback and metrics; update assumptions; and turn experience into better future decisions. Based on EntreComp's Learning through experience competency.
30 questionsYou interview 20 people from many unrelated industries and get contradictory needs. What may be the main problem with your research?
The customer segment is too broad to reveal a coherent problem pattern
Twenty interviews are always too many
Different customers must have identical needs
Customer segmentation matters only after launch
Why should a venture's vision usually be more stable than its product implementation?
The desired value or future outcome can remain relevant while evidence leads to different ways of achieving it
Products should never change after launch
Vision describes database architecture
A vision is useful only for investors